Sites vs. Content and Monero Marketing as of August 2026

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I have spent most of this year building Monero sites. It took a very long time earlier on in the year since I wasn't using Claude Code but later on, it was much easier.

There are now 8 different Monerica related sites. This is enough for now. Getting spread too thin is not a good idea.

The focus from now is more on content such as blogs and YouTube videos. This is what most people in the Monero community will not do and what is required to gain a larger audience.

Anyone can make a site, but still a lot of people remain completely anonymous. While I would like to be completely anonymous, the fact with humans is that they are always going to trust an actual person more than a cartoon image.

Growing a YouTube presence and getting Monerica's channel to monetization is important. They are doubling the requirements and next year it will be much harder. I do not expect to make much money from YouTube, I doubt it would be more than $25/ month. And it's always possible they reject or demonetize the channel because it's anti-Google, pro-crypto and they hate this. Nonetheless, there is no other practical way to grow Monero beyond the small community it has other than YouTube.

Marketing is everything. Technology does not sell itself. One can easily say that something better than Monero could be made today if starting from scratch. But it doesn't matter because the actual user base for that will not migrate quickly. Monero is the private crypto brand/ identity that people know and trust.

The question from here is how to capture the growing big tech resistance and direct it into Monero. This was already started. The two ways to do this right now are GrapheneOS and Flock cameras. These are what have the public's attention. As I have already done with a GrapheheOS video, pulling in over 7,500 views in less than a week, this concept I have is working.

So from here I intended to make another GrapheheOS video for Monero wallets, currently working on it. Seems it will be longer and maybe more niche so I'm not sure if it will perform as well as the previous one. But the goal on YouTube is watch hours so it hopefully will get somewhere.

Monerica's channel is not monetized. I really want to get to be, and I understand a lot of people block ads. I really don't care about that. YouTube is vast and I believe most people who are going to start caring about Monero who don't already will do so from a YouTube video. Therefore, if anyone wants to see Monero grow beyond a few hundred conference attendees, it is going to have to happen through marketing Monero as part of the larger privacy anti-big tech movement. This is my plan and why I am making content and just maintaining sites from here forward.

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